In-house marketing – how your office copier can help
Marketing is one of the most important departments for any business. Producing digital and physical media to generate interest in both your brand and product, everything which is created by your marketing team needs to be of the highest quality.
When wishing to produce marketing materials such as leaflets, flyers, booklets or any type of branded document most companies will seek the services of a printing company. Typically this can incur a large cost for potentially either a large or small reward, but a more cost-effective option exists in the abilities of an office photocopier.
Print Logic, print and digital workflow leaders in the North West and Birmingham, specialise in helping businesses across the UK produce in-house marketing, including all types of branded paperwork to the highest quality and standards possible using their office photocopier. This allows them to produce the same documents previously printed by a third party in a more cost effective and productive way.
The biggest part of a company’s marketing should be the brand’s image. Businesses spend a large amount of time and money investing in their branding, and it’s important that everything is perfect when marketing materials are being produced in-house.
Regardless of printing language or colour differences, Print Logic’s print experts will match any colour and ensure that any materials produced in house match those printed by specialists, meaning that you can save thousands each year on third party printing, and produce everything at a fraction of the cost internally.
Cards, flyers, leaflets, branded paperwork – all of this can be printed on to by your photocopier. Modern devices (and even slightly older ones) can accept many different types of card or paper. Dedicated paper trays and settings can be allocated to these paper types, so you can have them on standby ready to be used at on-demand, in the highest quality available.
Special paper sizes can also be used, such as SRA3, allowing you to trim paper down to achieve an edge-to-edge printing effect – perfect for flyers, posters and leaflets.
Rule based printing
Sometimes you’ll need to print off multiple versions of the same document but on different types of paper. Legal offices for example need to print the same document which will later be used in court using standard copy paper, high-quality branded paper, and low-quality branded paper. This equates to three separate print jobs, which individually only take moments to perform, but added up the time starts to mount up.
This can be compiled by a print expert and bound to a single button on the user’s system – allowing branded documents to be produced to the highest standard, at a lower cost and as fast as possible.
Need to produce a booklet for a presentation, product demo or for a marketing campaign? With a simple add-on for a photocopier you can do this in house. Modern copiers come with optional ‘finishers’, which increase the device’s capabilities to include functions such as booklet making, saddle stitching, stapling and even folding. Booklets can be made to any size up to A4, quickly and easily – saving you time and money.
One of the biggest benefits to printing your marketing materials in-house are the savings which can be made, both in staff time and budget. Rather than paying a specialist printing company to produce your documents, they can all be made to a high quality using your existing office hardware. This saves on expensive printing, reduces the amount of unused materials which will be wasted and reduces staff time spent finding the best deals and working with printers.
Need More Help? Contact Us!
Get in touch with one of our print experts for more advice on how you can save money and achieve a more cost effective office. Reach us on 0330 058 3895, email firstname.lastname@example.org, or request a call back.