Top 5 ways to use digital signage
Think back to the last time you walked through your local shopping centre or retail park. Chances are you noticed a few large, TV-like screens in shop windows, above the counter in the when you bought your coffee, or you may have even ordered your lunch by pressing buttons on a large iPad like display.
Now think briefly on how you can specifically remember each one of these examples – it’s easy right? All of these illustrate how effective digital signage and interactive touchscreens can be in providing memorable and engaging content to a customer. It’s clear how useful digital signage can be when utilized correctly.
According to research:
- 80% of brands experienced up to 33% in additional sales through the use of digital signage
- 84% of UK retailers believe digital signage creates significant brand awareness
- Digital Signage captures 400% more views than static signage
Print Logic, print management and digital workflow leaders in the North West and Birmingham, specialise in supplying, installing and implementing digital signage for our customers in many different industry sectors across the UK. Thanks to this, we have some great insights into the most effective use of digital signage.
First and foremost, your digital signage needs to be in the busiest high-traffic areas possible in your business. This might be in a shop window, above the entrance doors, in waiting areas or in arterial corridors. Wherever the placement, the best option is to put your digital signs into the busiest areas so that they can be seen by as many people as possible.
The key to successful communication is being able to say precisely what the audience wants to hear, and not convoluting the message with anything unnecessary. The same is true for the messages which are found on digital signs. Messages on your digital signage must be clear, brief and to the point, but also broadcast what you want to say. An example would be the ‘Apple’ philosophy, for example when you buy an iPod, you’re not buying a device with a 10-inch screen, a 2gb processor and a track wheel, you’re buying ‘1 million songs in your pocket’.
Fun, interactive content
Everybody likes interactive content, especially when it’s fun, so why not implement it into your digital signage? Fun trivia games in school corridors can capture students’ attention and educate them at the same time, or cleverly designed adverts in queuing areas to engage customers. With some models of digital signage boards including touch-screen capabilities, it’s possible to make content even more engaging and interactive.
Test marketing messages
Thanks to cutting-edge software it’s very easy to instantly change the messages on your digital signage. For many marketeers, the ability to trial new campaigns directly to their intended target audience during the planning phase would give them the opportunity to refine and experiment their message before launching it on a wider scale.
Run different messages on different days of the week
Want to display different messages depending on the time or day of the week? You can set up your signage to automatically switch over messages seamlessly so that you can enhance it’ effectiveness. An example of this could be in a coffee shop – during the morning rush, they’ll want to use their display adverts for their new range of breakfast coffee, as well as a special early morning meal deal and the morning menu. Then, at 10:30am, these signs automatically switch over to the lunch menu, lunch meal, and lunch deals adverts.
Looking For Digital Sigange? Contact Us!
Get in touch with one of our visual experts for more advice on how we help with Digital Signage. Reach us on 0330 058 3895, email firstname.lastname@example.org, or request a call back.